While the word ‘viral’ has been thrown around to describe anything obtuse or controversial, very few brands (or agencies) truly understand its potential on the social web.
The session will concentrate on how you can tap into the inherent virality of Facebook to make your campaign communication go viral. We will also touch upon the appropriate techniques of Game Mechanics which can help virality. We did this for Air France and helped them add 250,000 fans in just 10 days.
PS: I’ll have a more current (updated) presentation on the day of the conference.
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