Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. It is a powerful tool for website owners, marketers, and analysts to understand user behavior and optimize website performance.

In this session I show you 5 pro techniques which you can you to collect information about your website/app. This information can be used to make data-driven decisions about website design, content, and marketing strategies or simply put “make more money/achieve CTA (Call to Action) by crafting experiences backed by data”.

Outline of techniques

Technique 1 & 2: To be followed before launch

Technique 2 & 4: Working with live site/apps

Technique 5: Using GA in a team/org

• Type of talk: Deep Dive