Ever wondered what would happen to all the brick and mortar establishments if the e commerce doesn’t see a slow down? Would it mean an end to your favorite book store? Well that’s what I thought was eminent when my neighborhood “book shop uncle” wanted to close down his store.
Luckily, we found out a way to sell at the online price in an offline store. We used a gift from the world of finance called Derivatives.
The session is basically going to be a case study of how we used Finance (derivatives basically) to solve a Marketing and Strategy problem. PS Don’t worry, its going to be very simple
Session difficulty level: Intro/101
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