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Hooked – The art and science of building habit forming products
By : amirivija
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In this talk I will go over how to build habit forming products, and how we have used this at Amazon to build Amazon Spark.

I will summarize the book Hooked by Nir Eyal, and then get into applications.

  • Intro
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sathyabhat•themanikjindal•prakriti_mehta•sanjay•ajay•arjuna-rao-chavala•cbodar•armate•him-lohiya•kalyansagar•pavan42•mallikarjuna_jalageri•ginni_xanders•pushpendra-paliwal•prathammehta•binnyva•anirudh_shrinivas•harshendar•govindars•pooja_kumar•rajatarora•sassyboy•prashanth-t-n•arvind_kumar•arvindsinghy•suparna-sirsikar•jsmtsethi•sneha_manjunath•nikhil-jois•krunal-naidu•visalay•nishant-babel•darkjedi•puneet_pahuja•dienver•prarthana_shivakumar•kira2566•sameerahmed•teja-puram•bhavani_shankar•abdulla-baghuth•srinidhi_prahlad•anil100nair•shashank_k_s•nagarathna_a•bindu_ketineni•naveen-kumar-p•pavi
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    When & Where
    SEPT 21
    TWO THOUSAND AND NINETEEN
    8:00
    IN THE MORNING
    DAYANAND SAGAR UNIVERSITY, SCHOOL OF ENGINEERING
    HOSUR ROAD, KUDLU GATE, BANGALORE (NOT KUMARSWAMY LAYOUT)
    SPET 21
    TWO THOUSAND AND NINETEEN
    8:00
    IN THE MORNING
    DAYANAND SAGAR UNIVERSITY, SCHOOL OF ENGINEERING
    HOSUR ROAD, KUDLU GATE, BANGALORE (NOT KUMARSWAMY LAYOUT)