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Hooked – The art and science of building habit forming products
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In this talk I will go over how to build habit forming products, and how we have used this at Amazon to build Amazon Spark.

I will summarize the book Hooked by Nir Eyal, and then get into applications.

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    When & Where
    SEPT 21
    TWO THOUSAND AND NINETEEN
    8:00
    IN THE MORNING
    DAYANAND SAGAR UNIVERSITY, SCHOOL OF ENGINEERING
    HOSUR ROAD, KUDLU GATE, BANGALORE (NOT KUMARSWAMY LAYOUT)
    SPET 21
    TWO THOUSAND AND NINETEEN
    8:00
    IN THE MORNING
    DAYANAND SAGAR UNIVERSITY, SCHOOL OF ENGINEERING
    HOSUR ROAD, KUDLU GATE, BANGALORE (NOT KUMARSWAMY LAYOUT)